<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Demand Beacon blog</title><description>SEO, AI visibility and paid ads from the client side.</description><link>https://www.demandbeacon.com/</link><item><title>Case Study: Base Mountain Sports</title><link>https://www.demandbeacon.com/blog/case-study-base-mountain-sports/</link><guid isPermaLink="true">https://www.demandbeacon.com/blog/case-study-base-mountain-sports/</guid><description>How Base Mountain Sports grew rental conversions 260% and cut cost per conversion by $40 during a down year for Colorado ski rentals.</description><pubDate>Thu, 22 May 2025 00:00:00 GMT</pubDate></item><item><title>5 Ways to Determine if Google Ads Are Right For Your Business</title><link>https://www.demandbeacon.com/blog/is-google-search-right-for-my-business/</link><guid isPermaLink="true">https://www.demandbeacon.com/blog/is-google-search-right-for-my-business/</guid><description>Search volume, the buying journey, competition, budget and targeting. Five checks to run before you spend on Google Ads, plus the channels to try instead.</description><pubDate>Tue, 11 Mar 2025 00:00:00 GMT</pubDate></item><item><title>Case Study: Demand Beacon&apos;s Google Ads and SEO Success for LevelUp</title><link>https://www.demandbeacon.com/blog/levelup-google-ads-and-seo/</link><guid isPermaLink="true">https://www.demandbeacon.com/blog/levelup-google-ads-and-seo/</guid><description>How Google Ads and SEO working together tripled leads for LevelUp Concrete Solutions, cut cost per lead 20% and doubled new website users.</description><pubDate>Tue, 11 Mar 2025 00:00:00 GMT</pubDate></item><item><title>Performance questions you should be asking your PPC Agency</title><link>https://www.demandbeacon.com/blog/performance-questions-you-should-be-asking-your-ppc-agency/</link><guid isPermaLink="true">https://www.demandbeacon.com/blog/performance-questions-you-should-be-asking-your-ppc-agency/</guid><description>Six questions to ask your PPC agency on the next performance call, from what counts as a conversion to how qualified your leads really are.</description><pubDate>Tue, 11 Mar 2025 00:00:00 GMT</pubDate></item></channel></rss>