Case Study: Base Mountain Sports
Driving Peak Season Performance in a Down Market
Client: Base Mountain Sports a premier ski and snowboard rental company with multiple storefronts in Colorado’s top mountain towns. In addition to rentals, they offer high-end retail gear and apparel for skiers, snowboarders, and outdoor enthusiasts. Known for their friendly local service and expertly tuned equipment, Base serves thousands of visitors each ski season—from first-timers to seasoned pros—seeking a seamless, elevated experience on the mountain.
Season: Winter 2024–2025
Locations: Avon, Beaver Creek, Breckenridge, and Vail - Colorado
Services Provided: SEO, Google Ads Management, Website Strategy, Content Marketing, E-Commerce Ads
“Demand Beacon has been great to work with. In our first year we saw exponential growth in our digital campaigns. We are excited to see what the future holds for our online advertising working with Jess and her team!”
The Challenge
Base Mountain Sports entered the 2024–2025 ski season with:
An outdated website that created friction in the rental booking flow
Underperforming PPC campaigns on Google Ads that weren’t delivering ROI
A tough macroeconomic environment—an election year where high-net-worth travelers were being more cautious with their spending
The Strategy
Demand Beacon developed and executed a full-funnel digital strategy:
1. Website Optimization for Conversions
Collaborated with Base’s designer/developer to launch a redesigned site with a cleaner, more intuitive booking experience that supported mobile users and reduced abandonment.
2. SEO & Content Improvements
Optimized existing blog content and published new high-intent articles
Resulted in a 50% increase in Google Search impressions season-over-season
3. PPC Overhaul & Retail Expansion
Rebuilt Google Ads for ski and snowboard rentals, delivering
+260% More Conversions
+820% Increase in ROAS
-$40 Cost per Conversion
11% Conversion Rate
Launched retail-focused Shopping Ads late in the season to support sales of gear and apparel. Despite entering a competitive, discount-heavy market:
Sales increased by 259%
Retail ad ROAS hit 424%
The Outcome
Base Mountain Sports exceeded expectations in their digital sales, growing across rentals and retail in a season where many were bracing for decline.
Performance Highlights:
+50% Google Search Impressions
+260% Rental Conversions
+820% ROAS on Rentals
+259% Retail Sales Growth
424% ROAS on Retail Ads
When it came to winter rentals and retail, Base Mountain Sports needed more than just clicks—they needed performance. Demand Beacon delivered. With a cleaner booking experience, improved organic presence, and data-driven PPC campaigns, Base saw growth across the board. And with retail ads showing early success, they’re now set up for even bigger returns next season.
