Paid ads managed for revenue
Google, Meta, LinkedIn and now ChatGPT ads, run by a specialist who reads your search terms every week. You own the accounts. We fix tracking before we touch bids.
Why most paid media underperforms
It's rarely the targeting. Usually it's one of three things nobody checks.
The tracking is wrong. If your conversion fires on a page view instead of a qualified lead, Google will happily buy you more page views forever.
The landing page can't convert. Paid is the only channel where you pay for every visit, so a weak page costs more here than anywhere else.
Nobody reads the search terms. Broad match and Performance Max both drain budget into queries you'd never choose, and neither will flag it.
We fix those three first. Optimizing bids on a broken setup buys the wrong thing faster.
What a paid ads engagement includes
Every account gets all six. Paid media charges you for mistakes in real time.
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Conversion tracking audit
We check that every conversion action fires, and that it measures something you care about.
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Account and campaign structure
Campaigns organized by intent and margin, not by whatever the last agency left behind.
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Keyword and audience research
Buying-intent terms, negative keyword lists built from real search term reports, and audiences that match your buyer.
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Ad copy and creative testing
Structured tests with enough volume to mean something.
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Landing page review
We tell you when the page is the problem, and fix it if you want us to.
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Reporting tied to revenue
A Looker Studio dashboard with cost per qualified lead and return on ad spend.
How it goes
Which platforms should you be on?
It depends on your business. We won't recommend a channel that doesn't make sense for it.
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Usually first
Google Ads, for people already looking
Search captures existing demand, so it's the fastest channel to revenue. As a certified Google Partner we get direct support when something breaks on Google's side.
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To create demand
Meta, for people who don't know they need you yet
Facebook and Instagram need stronger creative and a longer measurement window. Great for visual products and local businesses, harder for complex B2B.
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For B2B
LinkedIn
The most precise targeting and the most expensive clicks. Worth it when your deal size covers the cost per click. We'll tell you if it doesn't.
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New, test carefully
ChatGPT ads
OpenAI's self-serve ad platform is open in the US and the $50,000 minimum is gone. Ads show as cards under relevant conversations, to free-tier users only.
Who runs your account
"I've managed around fifteen PPC agencies over my career. Kostas is the best paid media specialist I've ever worked with, and he's on your account, not just in the pitch."
That's a founder's opinion, so weigh it accordingly. Here's what it looks like in your account:
- Max CPC ceilings set from bucketed performance data, not platform defaults.
- Conversions imported from your CRM with real values, so bidding chases qualified pipeline instead of form fills.
- Geo-targeting matched to how your buyers behave: presence-or-interest with country exclusions when people travel or move into your market, presence-only when they don't. The default is wrong for one of those, and few people check which one you are.
- Search term reports read by a person every week.
What do paid ads cost?
From $500/mo
$500 a month or 15% of ad spend, whichever is greater. That's management only. Your ad spend goes straight to the platforms.
Where you land depends on your budget, how many platforms you run, and how much tracking or landing page work comes first.
See the work: Big Kahuna, Base Mountain Sports and Level Up Concrete Repair.
Honest answer
Is this a good fit?
Probably not if
- Your margins can't absorb paid acquisition. SEO is the better first move.
- You have no landing page and no appetite to build one.
- You want to spend under $500/month, where fees eat the budget.
- Nobody can follow up on leads within a day or two.
Paid is the fastest channel to results. The difference is usually readiness, not budget.
A good fit if
- You need leads this quarter.
- You know roughly what a customer is worth.
- You have at least $3,500/month to spend on ads.
- Someone can follow up on leads quickly.
Good questions
Frequently asked questions
How much should I spend on Google Ads?
Enough to gather data in a reasonable time. Below roughly $3,500/month in competitive categories, campaigns take so long to collect conversions that you end up optimizing on noise.
Start from what a customer is worth to you. The right budget is whatever still produces customers below that number.
Not sure Google Ads fits your business at all? Start with five ways to tell.
How long until paid ads work?
You'll see traffic on day one and useful data in two to four weeks. Campaigns usually need 30 to 60 days to leave the learning phase and settle.
Do I own my ad accounts?
Yes, always. We work inside your accounts, so your spend history, conversion data and audiences stay with you if we part ways. Your ad spend goes straight to the platforms, never through us.
Account ownership is one of the questions to ask any PPC agency before you hire them, us included.
Should I run ads if my SEO isn't working?
Often, yes. Paid buys visibility now and SEO compounds later. The exception is when the website is the bottleneck, which is why we review the landing page first.
What's a good ROAS?
It depends on your margins. A 3x return is excellent for some businesses and unprofitable for others. We work back from your gross margin and customer lifetime value to set a target that means something for you.
For context, we ran Aloha Ski & Snowboard Rentals at 13x last year: a strong product, a seasonal market and clean tracking. We won't quote you a number until we've seen your account.
Should I advertise in ChatGPT yet?
As a test, probably. As a budget shift, not yet. Targeting is coarse (country, plus state, DMA and ZIP in the US, with topic hints instead of keywords). Custom audiences need 25,000 matched users. OpenAI publishes no benchmarks, and paying subscribers don't see ads.
It's worth a contained test if you sell to a broad consumer audience and can live with loose attribution for a quarter. Platform details checked August 2026. This changes fast, so ask us for the current state.
Will automated bidding make agencies obsolete?
Automated bidding is good, and we use it. It optimizes toward whatever you tell it to, so the work has moved to tracking accuracy, account structure, creative and deciding which conversions matter.
Don't take our word for it
What clients say
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Demand Beacon has been great to work with. In our first year we saw exponential growth in our digital campaigns. We are excited to see what the future holds for our online advertising working with Jess and her team!
Colter Barnett Owner, Base Mountain Sports -
Jess and her team at Demand Beacon have offered a refreshing take in supporting our marketing effort. Jess takes time to understand our business, the market and layers data to support our growth strategy. Most importantly, she thinks like an owner and understands the value of operating gritty and efficient to maximize results.
Josh Macy Co-Owner, LevelUp Concrete Solutions -
Jess Sweetin at Demand Beacon has been an outstanding partner for SafetyCall and Pet Poison Helpline's SEO, SEM, and paid search strategy. In just six months, she has driven measurable gains in targeted traffic and delivered clear campaign wins, all while tying every recommendation back to performance metrics rather than vanity numbers.
Katie Michels VP of Marketing, Pet Poison Helpline & SafetyCall International -
I rarely give five star reviews but frankly, five stars isn't enough to describe how pleased I am to be working with Jess and her team at Demand Beacon. I've never worked with an outside resource that felt more like an employee. No, a partner.
Sean Sweeney Co-Founder, Our Family Culture -
Not only does she know her stuff, she is able to help us understand what we need to be doing and why. And then she guides us every step of the way.
Nancy Shapiro Rapport Co-Founder, Our Family Culture -
The joy of working with Jess is she always keeps you informed, and never surprised.
Peter Zaballos Founder, Diamante Scholars -
Jess is helping us take the mystery out of what drives our customer behavior. I also appreciate that Jess is willing to create a personalized plan that allows us to achieve goals within our budget.
Barb Waters Owner, Peak Business
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No pitch deck, no pressure
Tell us about your project
Tell us what you're working on. Jess reads every note and replies personally, with what she'd fix first.