Paid Ads Services
Paid ads are like picking your line on a powder day—when you choose the right path, the ride is smooth and full of rewards. At Demand Beacon, we’re all about precision. Founded by a marketer who has managed 15 different ad agencies in her career and knows exactly what clients want, we create ad strategies that cut through the competition and drive traffic that actually converts. From Google to social platforms, we put your brand exactly where it needs to be—front and center. More clicks. More leads. More revenue. Oh ya, and we’re a certified Google Partner.
Certified Google Partner
Look for the badge. Yep, we've got the official stamp of approval from Google themselves. This means we've met their rigorous standards for expertise and performance in Google Ads. Translation? We know how to get the best results for your campaigns.
What Clients are Saying
Why most paid media underperforms
It's rarely the targeting. It's almost always one of three things nobody looks at.
The tracking is wrong, so the algorithm optimizes toward the wrong outcome. If your conversion event fires on a page view instead of a qualified lead, Google will faithfully buy you more page views forever.
The landing page can't convert, so traffic quality gets blamed for a destination problem. Paid media is the only channel where you pay for every visit, which makes a weak landing page far more expensive here than anywhere else.
Nobody is watching search terms, so budget quietly drains into queries you'd never choose. Broad match and Performance Max both do this, and both do it silently.
We fix those three before touching bids, because bid optimization on a broken foundation just buys the wrong thing more efficiently.
What a paid media engagement includes
Every account gets all six. Paid media punishes partial work faster than any other channel — you're paying for the mistakes in real time.
Conversion tracking audit
We verify every conversion action actually fires and actually means something. Skip it and every optimization decision after this point is made on bad data.
Ad copy and creative testing
Structured tests with enough volume to mean something, not a new headline every week. Skip it and your cost per lead only ever goes up as auction prices rise.
Account and campaign structure
Campaigns organized by intent and margin, not by whatever the previous agency left behind. Skip it and you can't tell which part of the account is profitable.
Landing page review
We tell you when the page is the problem, and fix it if you want us to. Skip it and you spend more to compensate for a page that was always going to leak.
Keyword and audience research
Commercial-intent terms, negative keyword lists built from real search term reports, and audiences that match your actual buyer. Skip it and you pay to reach people who were never going to buy.
Reporting tied to revenue
Looker Studio dashboard showing cost per qualified lead and ROAS, not impressions. Skip it and you're managing to clicks, which no one has ever deposited in a bank.
Which platforms should you be on
It depends on your business. We will never recommend a channel that doesn’t make sense. Our goal is to get you the highest Return On Ad Spend available. We’ve got your back.
Google Ads: for people already looking
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Search captures existing demand, which makes it the fastest channel to revenue and usually the first one we turn on. As a certified Google Partner we also get direct support access when something breaks at the platform level.
Meta: For people who don’t know they need you
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Facebook and Instagram create demand rather than capture it, so they need stronger creative and a longer measurement window. Excellent for visual products and local businesses; harder for complex B2B.
LinkedIn: for B2B
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The most precise targeting available and by far the most expensive clicks. Worth it when your deal size justifies the CPC and genuinely wasteful when it doesn't. We'll tell you which you are.
ChatGPT Ads — new, and worth testing carefully
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OpenAI's self-serve ad platform is now open in the US, and the $50,000 minimum spend it launched with has been dropped. Ads run as chat cards beneath relevant conversations, shown to free-tier users only. We run it, and we'll tell you honestly whether you should.
Should you be advertising in ChatGPT yet?
Probably as a test line, not as a budget shift. Here is the honest state of it:
Targeting is deliberately coarse. Country, and in the US state, DMA and ZIP. Thematic context hints rather than keywords. No demographics, no lookalikes, no site retargeting.
Custom audiences need 25,000 matched users, which rules most small and mid-sized advertisers out immediately.
OpenAI publishes no benchmarks. Their own documentation says so. Early third-party tests put click-through around 0.65–1.3% with clicks in the $3–5 range, on small samples.
Your audience is free-tier users only. Paying ChatGPT subscribers don't see ads, which skews who you reach in ways nobody has properly measured yet.
Our read: worth a contained test if you sell to a broad consumer audience and can tolerate loose attribution for a quarter. Not yet somewhere to move money that Google is currently converting.
Platform details verified August 2026. This one changes fast — ask us for the current state rather than trusting a page.
Who actually runs your account?
Named people you meet on the first call, not a pod you get introduced to after signing.
“I've managed around fifteen PPC agencies over my career. Kostas is the best paid media specialist I've ever worked with — and he's on your account, not just in the pitch.”
Jess Sweetin Founder, Demand Beacon
That's a founder's opinion rather than an award, so weigh it accordingly. But it comes from fifteen years of sitting on the client side of the table hiring, briefing and firing agencies — which is a reasonable basis for knowing the difference between a good paid media specialist and a well-presented one.
What that looks like in your account
Specialist is an easy word to type, so here is what it actually means day to day:
Max CPC ceilings set from bucketed performance data, not platform defaults or a number that felt about right.
Conversions imported from your CRM with real values attached, so bidding optimizes toward qualified pipeline instead of whoever fills in a form.
Geo-targeting matched to how your buyers actually behave — presence-or-interest with country exclusions when people relocate into your market, presence-only when they don't. The default setting is wrong for one of those two and nobody checks which.
Search term reports read by a person, every week, because broad match and Performance Max both spend quietly and neither will flag it.
None of that is exotic. It's just the difference between someone who runs Google Ads and someone who has spent years learning where it lies to you.
What does Paid Media cost?
$500 per month per month, or 15% of ad spend — whichever is greater
Where you land depends on your monthly budget, how many platforms you're running, and how much tracking or landing page work is needed before the account can perform.
That's management only — your ad spend goes directly to the platforms, never through us. You keep ownership of every account, so if we part ways you leave with your data and your history intact.
See the work: Base Mountain Sports, and more in our work.
Is this a good fit for you?
Not a good fit if
Your margins can't absorb paid acquisition — organic is the better first investment
You have no landing page and no appetite to build one
You want to spend under $500/month, where management fees eat the budget
Nobody internally can respond to inbound leads within a day or two
Paid media is the fastest channel to results. The difference is usually readiness, not budget.
A good fit if
You need leads this quarter, not in three quarters
You know roughly what a customer is worth to you
You have at least $3,500/month in spend to work with
Someone can follow up on leads quickly once they arrive
Ready to make a move? Schedule a :30 call >
Frequently Asked Questions
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Enough to gather data in a reasonable timeframe. Below roughly $3,500/month in competitive categories, campaigns take so long to accumulate conversions that you're optimizing on noise.
The better question is what a customer is worth. Once you know that, the right budget is whatever spend still produces customers below that number.
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You'll see traffic on day one and meaningful data in two to four weeks. Campaigns typically need thirty to sixty days to exit the learning phase and stabilize.
Anyone showing you a profitable ROAS in week one is either reading noise or spending a budget large enough to skip the learning phase.
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Yes, always. We work inside your accounts rather than a shared agency account, so your spend history, conversion data and audiences stay with you if we part ways. Some agencies do the opposite, which is worth asking about before you sign anywhere.
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Often yes — they solve different problems on different timelines. Paid buys visibility now; SEO compounds later. Running both is usually right if you can afford it.
The exception is when your website itself is the bottleneck. Paying for traffic to a page that can't convert is expensive, which is why we audit the landing page first.
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It depends entirely on your margins, and any agency quoting a universal number is guessing. A 3x ROAS is excellent for some businesses and unprofitable for others.
We work backwards from your gross margin and customer lifetime value to set a target that means something for your business specifically.
For context on what's achievable in the right conditions: we ran Aloha Ski & Snowboard Rentals at 13x ROAS last year. That was a strong product in a seasonal market with clean tracking — we'd be lying if we implied every account can hit it, and we won't quote you a number until we've seen yours.
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Yes. OpenAI's self-serve platform opened in the US and the original $50,000 minimum has been removed, so it's genuinely accessible now rather than an enterprise-only pilot.
Whether you should is a separate question, and for most of our clients the answer today is a small test rather than a real allocation. Targeting is coarse, there are no published benchmarks, and ads only reach free-tier users. We'd rather put you there deliberately than because it's new.
It's also where paid and answer engine optimization start to overlap — the same surface, one bought and one earned.
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Automated bidding is genuinely good and we use it. But it optimizes toward whatever you tell it to optimize toward, which means the value has shifted upstream — to tracking accuracy, account structure, creative and knowing which conversions actually matter.
The platforms automated the button pressing. They didn't automate the judgment about what to press it for.
Let’s have a virtual coffee and talk about your project.
