Websites built to turn visitors into customers
Conversion design, technical SEO and AI readability are part of the build. We map every redirect before launch, so a new site doesn't cost you the rankings the old one earned.
What a website project includes
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Design and build
Designed for your brand and your buyers, on the platform that fits how your team works: WordPress, Squarespace, Wix, Webflow, Shopify, or a fast custom build on Cloudflare like this one.
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Conversion design
Clear hierarchy, one obvious next step per page, and forms that ask for as little as possible.
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Mobile first
Designed at phone width first, because that's where most of your traffic is and it's the version Google evaluates.
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Technical SEO from day one
Redirect map, page speed, heading structure, schema, titles and meta descriptions, all built during the project.
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Built for your team to update
Your team can change copy and add pages without calling us. You shouldn't need a retainer to fix a typo.
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Readable by AI
Content in the HTML, AI crawlers allowed in, entity markup in place. Most AI crawlers don't run JavaScript, and a site they can't read can't be cited.
What does a website cost?
From $5,000
Price depends on page count, how much is custom, whether you need copywriting, e-commerce or integrations, and how much content needs to move.
You own the site and the accounts. No proprietary platform, and no monthly fee just to keep it online.
Recent builds
- Diamante Scholars Bilingual program site their staff can update without a developer.
- The Community Space Bilingual site for a volunteer-run community resource center.
- Timberlee & Co Live site.
- Element Fire Sprinkler Services Live site.
Honest answer
Do you actually need a new site?
Don't rebuild if
- The site is fine and the problem is that nobody visits. That's an SEO or paid ads problem.
- You're bored of looking at it.
- Nobody will maintain it afterward.
- You just rebuilt and haven't given it time.
Sometimes a rebuild would set you back. We'll say so.
Rebuild if
- It's four or five years old and shows it.
- It's slow, or breaks on phones.
- You can't update it without calling a developer.
- It doesn't reflect what the business does now.
Good questions
Frequently asked questions
Will a redesign hurt my rankings?
It can, badly. It's the most common way businesses lose organic traffic overnight, and the cause is nearly always unmapped redirects: old URLs that ranked start returning 404s.
We build the redirect map before design starts and check it after launch.
How long does a website take?
Usually four to eight weeks for a standard business site. The variable is almost never build time. It's how quickly content and feedback come back. If you don't have copy, tell us up front and we'll scope writing it.
Can I update the site myself afterward?
Yes. We build on platforms your team can run and walk you through it at launch. If you'd like us to handle updates, we're happy to, but that should be your choice.
Do you write the copy?
We can, and often should. Page structure, hierarchy and length all depend on what the words are doing. If you have a writer, we'll work from their content.
Which platform should I be on?
The one your team will keep up to date. Squarespace and Wix suit small teams that want to edit visually. WordPress suits content-heavy sites. A custom build on Cloudflare suits sites where speed, technical SEO control and AI readability matter most, with a visual editor added for blog posts.
Don't take our word for it
What clients say
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The joy of working with Jess is she always keeps you informed, and never surprised.
Peter Zaballos Founder, Diamante Scholars -
Jess Sweetin at Demand Beacon has been an outstanding partner for SafetyCall and Pet Poison Helpline's SEO, SEM, and paid search strategy. In just six months, she has driven measurable gains in targeted traffic and delivered clear campaign wins, all while tying every recommendation back to performance metrics rather than vanity numbers.
Katie Michels VP of Marketing, Pet Poison Helpline & SafetyCall International -
I rarely give five star reviews but frankly, five stars isn't enough to describe how pleased I am to be working with Jess and her team at Demand Beacon. I've never worked with an outside resource that felt more like an employee. No, a partner.
Sean Sweeney Co-Founder, Our Family Culture -
Not only does she know her stuff, she is able to help us understand what we need to be doing and why. And then she guides us every step of the way.
Nancy Shapiro Rapport Co-Founder, Our Family Culture -
Demand Beacon has been great to work with. In our first year we saw exponential growth in our digital campaigns. We are excited to see what the future holds for our online advertising working with Jess and her team!
Colter Barnett Owner, Base Mountain Sports -
Jess and her team at Demand Beacon have offered a refreshing take in supporting our marketing effort. Jess takes time to understand our business, the market and layers data to support our growth strategy. Most importantly, she thinks like an owner and understands the value of operating gritty and efficient to maximize results.
Josh Macy Co-Owner, LevelUp Concrete Solutions -
Jess is helping us take the mystery out of what drives our customer behavior. I also appreciate that Jess is willing to create a personalized plan that allows us to achieve goals within our budget.
Barb Waters Owner, Peak Business
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No pitch deck, no pressure
Tell us about your project
Tell us what you're working on. Jess reads every note and replies personally, with what she'd fix first.