The blog
How we think when nobody's buying anything. Case studies with real numbers, and the questions we wish we'd asked our agencies sooner.
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Google Business Profile optimization: the checklist we use for clients
The Google Business Profile checklist we use for local clients: categories, services, photos, reviews and tracking, in priority order. By Jess Sweetin -
Is Squarespace good for SEO? Why I moved my own site off it
Squarespace is fine for SEO, until it isn't. What I couldn't fix on my agency site, why I moved it to Cloudflare, and when I'd still pick Squarespace. By Jess Sweetin -
Case Study: Base Mountain Sports
How Base Mountain Sports grew rental conversions 260% and cut cost per conversion by $40 during a down year for Colorado ski rentals. By Jess Sweetin -
5 Ways to Determine if Google Ads Are Right For Your Business
Search volume, the buying journey, competition, budget and targeting. Five checks to run before you spend on Google Ads, plus the channels to try instead. By Jess Sweetin -
Case Study: Demand Beacon's Google Ads and SEO Success for LevelUp
How Google Ads and SEO working together tripled leads for LevelUp Concrete Solutions, cut cost per lead 20% and doubled new website users. By Jess Sweetin -
Questions to ask your PPC agency (and what a good answer sounds like)
The questions I ask every Google Ads agency, what a good answer sounds like, and the red flags. From someone who managed 15 PPC agencies as the client. By Jess Sweetin
No pitch deck, no pressure
Tell us about your project
Tell us what you're working on. Jess reads every note and replies personally, with what she'd fix first.